Dallas, Texas
In this conceptual project, I developed a prototype for a Nike app using Figma, aiming to explore innovative ways to enhance user engagement and streamline the shopping experience. Although this was not a real client project, it provided an opportunity to push creative boundaries and experiment with new design ideas.
The prototype focused on delivering a personalized shopping experience with dynamic product displays, interactive elements, and a seamless checkout process. I designed an intuitive navigation system and incorporated personalized recommendations to enhance user engagement. To ensure the design resonated with potential users, I conducted informal user testing sessions, gathering feedback to refine the interface and user flow.
The final prototype showcased a sleek, modern interface that aligned with Nike's brand aesthetic while introducing innovative features designed to improve the overall user experience. This project demonstrated my ability to create engaging, user-centered designs and think strategically about digital experiences, even in a conceptual context.
